[Art in Idaho]

Art in Idaho, the AdSAM Perceptual Map looks interesting, but it is blurry in reproduction here. Would you please provide a link to the original? Seems worth looking at more closely.

Found this, it's a tad better.

Also found this associated article:

How advertising research explains Donald Trump's profound appeal

From the article at the end:

"At the lower end, they're called angry and defiant. But then, as their appeal rises, they become aggressive, daring and bold. Near the top, they're described as masterful."

"And when appeal's at its highest?"

"Victorious!"

[Albion Wilde]

Thank you!