The bizarre part is the Republican leaders actually believe this claptrap. For example:
The way to get the Hispanic vote is to *pander* to Hispanics. Like the Democrats did to get the black vote.
But you can see the results of doing this in the declining Hispanic vote, of candidates who *believed* that pandering would work. It *obviously* doesn’t. This was pointed out in that article. So the GOP-e wants to “reinforce defeat”, by doing the same mistakes again and again.
Why? Because Hispanics actually think before they support a candidate. They are smarter than that, which is why they are not a monolithic voting bloc.
But conservatives know how to attract broad numbers of Hispanic voters. By offering them the same conservative things they offer everyone else. For the simple reason that Hispanics *also* want these things.
For example, stopping government policies that inhibit small business. Ethnically Hispanic Americans have a really good grasp of entrepreneurship. They see owning and building a small business as a great way to get ahead in the world. This also means that they like low taxes and a business friendly environment.
But the Republican leadership doesn’t comprehend these things, even for the white vote. They cater to enormous multinational corporations. Not small business, and not the party rank and file.
And this is why they are such weaklings and losers.