The race is a marathon, not a sprint.
Cruz’s campaign strategy is dependent on a strong grassroots volunteer/donor base. If they aren’t flooding the key States with campaign signs and bumper stickers, they should be. Social media dominance isn’t enough.
Earned media and public appearances are good, but to capitalize on that and show tangible undeniable grassroots support, you need to see a sea of Ted Cruz across America and in every red town.
It not only is infectious and intimidates weaker campaigns, it is a great way to get supporters “invested” in the campaign so they will keep donating and recruiting new supporters.
I’m a Ted Cruz supporter ... yet, his massive Facebook and Twitter presence DOES NOT equal “boots-on-the-ground” political victories ... that’s all I’ll say ...