Say it loud, say it proud. Hispanic Americans are my fellow citizens and I have been side by side with them in business and in war.
Citizens of Mexico, Guatemala, Honduras, Ecuador, etc are not my fellow citizens. They are foreigners.
They call up to businesses now and instead of politely asking if someone speaks Spanish, they DEMAND it. If their behavior were imitated in the countries from which they come, one would be severely beaten for doing so. Literally.