Paul’s first challenge is to articulate why conservatives values are good for the country. It’s not about beating the leading conservative, it’s about advancing conservatism and then making a case for being the best candidate among the conservatives. [I’d like to see the Cruz, Walker, Paul supporters take this advice too.]
As for Christie, Bush, Rubio, Romney, it’s their job to convince voters that what matters is establishment support, not conservatism, that as long as the candidate wears a GOP jersey, it doesn’t matter if that candidate is a big government liberal.
Sane politics ought to be a team effort.
Paul isn’t conservative, so he cannot articulate conservatism, and in fact for years, he has been dropping his pretense at conservatism, and is openly becoming libertarian.