"Ultra-conservative" -> media to English dictionary -> normal people. You know, 70% of Americans, although they'll tell you conservatives are 10% or something.
Besides, conservatives have to become single-issue about whatever issue the GOPe is getting ready to screw the country on, because it takes so much intense opposition to get them to do the right thing. If the issue is taxes, or guns, or debt, or whatever, you have to act with the degree of intensity that would suggest that's the only issue you care about.