Uh...Einstein? It’s an excerpt...you click on the link to read the whole entry....
Uh...look Forrest...have you ever heard the term "Blog Pimp"?
Because that's you Gump, my boy!
Someone who posts a tiny bit from their own blog, and then tries to get people to click the link, thereby getting more "hits' on your site.
Blog Pimping.
(look it up)