Pollak, who is a very nice guy, did his best to explain the distinction to me. When it comes to TV and radio, he said, news reporters can't do ads. But opinion people like Limbaugh and Sean Hannity can.
I don't get it. I'm an opinion person.
Althought this guy claims to be a conservative (I doubt that's true, based on this article), he expresses the very problem of liberal bias in the news. Every time the conservatives complain of liberal bias in the news, the liberals counter by pointing out conservative dominance of radio. They simply cannot understand the difference between someone claiming to be a "neutral journalist", simply reporting the news, and someone who openly expresses that they are biased and giving an opinion.
In other words, liberals do not understand that there is a difference between news "reporting" and opinion. Thus, they see no problem in putting opinion into a "news" story, and don't understand that doing such is bias.