Posted on 10/08/2002 6:02:27 PM PDT by chance33_98
Anti-smoking advocate fires up area students
By: KEVAN MATHIS October 08, 2002
Area school children and residents are currently hearing "What the Tobacco Industry Doesn't Want You to Know" after the North Arkansas Partnership for Health Education, Boone County Hometown Health Improvement Coalition and Boone County Tobacco Free Coalition brought a former tobacco researcher to Harrison. Dr. Victor DeNoble, Ph.D., spoke to the Harrison High School students at 10 this morning about the chemical dangers of tobacco.
"I'm a scientist but I deal mostly with animals about how tobacco effects them in dangerous ways," he told a packed auditorium.
He showed slides and even showed the students a monkey brain as well as the actual brain of a long-time smoker who died from years of tobacco abuse. "Oh, that was too cool," said one student sitting on the front row.
According to an interview with the Law Vegas Review-Journal, the researcher said, "I was never an opponent of the tobacco industry. Nor a proponent. I think people have a right to smoke if they want. I think the tobacco industry needs to stop marketing to kids and make a safer product. End of story."
DeNoble, whose billing says, "A tobacco company hired him to research nicotine. He was so successful, he lost his job," is scheduled to make seven appearances during his visit to Harrison on Monday and Tuesday. After three speeches Monday, Tuesday's schedule includes: 10 a.m. speech to Hometown Health Improvement Coalition and public at the John Paul Hammerschmidt Center on the South Campus of North Arkansas College, 11:30 a.m. luncheon with hometown health leaders and community partners, 1:15 p.m. speech to area fifth and sixth graders at Pioneer Pavilion on the South Campus of North Arkansas, and 7 p.m. speech to the public at the John Paul Hammerschmidt Center on the South Campus of North Arkansas College.
A press release about the speech says that DeNoble was recruited by Philip Morris in the 1980s to develop a safer cigarette. He promises to offer facts on the tobacco company's expenditures to keep smokers addicted. "After Dr. DeNoble's lab was seized and he was fired, he became one of the first 'whistle blowers' to being tearing down the wall of secrecy built by the tobacco industry."
He promises that the seminar will offer information and insight into at least four topics: the tobacco industry's ongoing efforts to get people (especially youth) hooked, the addictive nature of nicotine and why people can't quit, the dangers of second-hand smoke to others, and methods to help people quit.
DeNoble told the News-Journal that tobacco executives knew nicotine was addictive and that it helped cause heart disease. His job was to find a nicotine alternative - a substance that could keep smokers just as addicted but without causing heart problems. DeNoble said he worked on a restricted-access floor with windows painted black. He eventually was fired, his lab seized, and he was sworn to secrecy.
His story will include details about how findings of his research were finally leaked.
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