Early on, Simon came out about the evil AB1058 ...
As the election gets closer, Simon can talk to the people directly through all paid media because the liberal press sure isn't going to say anything position, but it's too early. People (outside of hacks like us) are not focused on the campaign.
In the primary, everyone complained that Simon wasn't "doing anything" and when he did come out on t.v. seven weeks out, everyone said it was "too late."
He won by 19 points.