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Personally, I think Simon's strategy is very, very risky. Most voters don't have a clue who he is, and Davis could well create a lasting negative impression long before Simon begins to introduce himself to the electorate.

I agree.

I believe the longer Simon allows these Davis ads to go uncontested, the more time these ads have to satuate and ferment. By the time Simon thinks people are starting to pay attention, their may already be dubious feelings or an entrenched negative impression about him.

Personally, I think Simon would be a fool to spend money now. NO ONE is paying attention to the ads. The election is five months away. Have you seen Davis' ads? They're very poorly done.

Davis is trying to do one of two things: get Simon to spend his money early (waste his money) when NO ONE is paying attention except for people like us, or, 2) Davis is trying to stop his negatives from going up. Davis' negatives exceed 50% ... that is NOT GOOD. A labor poll released last week shows Simon up by 8 ... two other private polls released two weeks ago show the race dead even. ALL polls -- even the discredited Field Poll -- show Davis with negatives at 50% OR HIGHER.

Davis has major problems. I will change my opinion about Simon doing ads before Labor Day IF Simon's negatives go up OR Davis' negatives go down.

If those don't happen in the next ten weeks, Simon is wise to keep his resources intact until after Labor Day.

Go Simon!