Me too. Worked for campaign firm in the past so I'm biased with all ads, but I do think I can make a generalization...I just looked to my wife to gauge the 'non-informed' voter initial reaction. Both of us didn't think it was very good.
Good thing for us is Davis is spending money...and not very well. His negative ad, which I haven't seen, may need some 'answering' from Simon before it becomes truth. Think you can pass that along to ElkGoveDan?
Simon has answered the ad in the press, and the Sacramento Bee did a write-up and all but called Davis a liar. AdWatch
Simon would be wise to watch his numbers and Davis' numbers. If there is any rise in Simon's negatives, they should rethink about starting the campaign early; otherwise, let Davis spend one-third of his warchest on ineffective, too early, poorly done ads and we'll clobber him in September.