It's about Rush.
First, you must understand what his job is. Rush sells ad time for the radio stations that carry his show, the price of a minute of air time is predicated on the number of people listening. People listen to Rush when there is political upheaval in the country, we all listened for the eight years X42 graced the White House with his presence, and used tissues, because of all the political upheaval.
Now, things are quiet, the Democrats can't seem to make any significant dents in Bush's armor, and he isn't banging interns in the broom closet. I am willing to bet that Rush's numbers have been slipping for a while. The majority of us are content with our president, and have turned the dial back to the Oldies station, a little Jay and the Americans is just perfect for that afternoon drive.
Rush then needs to create his own controversy, and unlike some public interest law firms we all know and love, he can't turn to the Democrats for support. So he feeds the fires of the ever-dissatisfied extreme right looking to bolster his ratings, and trying to keep the price per minute of ads on his show, high.
First and foremost, Rush is an entertainer.
LOL.... sure if that makes you feel better. What about those of us who don't listen to Rush? Also you seem to discount that Rush listeners might have a mind of their own? Kind of presumptious don't ya think?