Anti-tobacco activists have also taken over billboards under a clause of the tobacco settlement that bans billboard advertising by cigarette companies but requires the tobacco companies to pay for anti-smoking advertisements. In Ohio, Republican Attorney General Betty Montgomery took over 343 billboards in that state in April 1999 and placed ads showing a teenage smoker with the caption, "Welcome to LOSERVILLE. Population YOU."YESSSS!!!!The Ohio campaign was attacked by a coalition of 30 children’s nonprofits in the Cleveland area, who charged that the ads might damage children’s self-esteem. Other Clevelanders thought that travellers might assume that their cities were "Loservilles," and were particularly irritated by one ad that greeted passengers at the Cleveland airport, reported the Cleveland Plain Dealer. Montgomery vowed that the ads — developed in collaboration by the state, the American Lung Association, the American Cancer Society and the Ohio Medical Association — would continue until the billboard leases expired.