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"The MSM" this, and "the MSM" that.
It isn't movies, it isn't fictional TV dramas, and it isn't books - it is Big Journalism. Big Journalism is far too agile to run away from; there really is no choice but to run at it (note the singular; if you miss ABC News you can read The New York Times, if you miss the Times you can read the Washington Post, and so on. Indeed, the very claim that "journalism is objective" is an assertion of journalism's unity. So that is another reason the plural "media" is off point).
Big Journalism systematically channels political discourse by means of its Newspeak definitions of ideological labels:

objective: reliably promoting the interests of Big Journalism. (usage: always applied to journalists who are members in good standing; never applied to anyone but a journalist)

liberal: see "objective," except that the usage is reversed: (usage: never applied to journalists)

progressive: see "liberal." (usage: same as for "liberal")

moderate: see "liberal." (usage: same as for "liberal")

centrist: see "liberal." (usage: same as for "liberal")

conservative: rejecting the idea that journalism is a higher calling than providing food, shelter, clothing, fuel, and security; adhering to the dictum of Theodore Roosevelt that:
"It is not the critic who counts . . . the credit belongs to the man who is actually in the arena
(usage: applies to people who - unlike those labeled liberal/progressive/moderate/centrist, cannot become "objective" by getting a job as a journalist, and probably cannot even get a job as a journalist.)(antonym:"objective")

"right-wing": see, "conservative."

Notice that "objective," "moderate," and "centrist" are classical virtues and are positive labels; likewise "liberal" and "progressive" are American virtues and are positive labels - at least to the extent that their Newspeak definitions are not understood by the public.
OTOH "conservatism" is not an American virtue. The obvious irony is, of course, that American "conservatives" favor progress and new development, whereas American "progressives" oppose nuclear power, drilling for oil, irradiation for food preservation, or developing genetically modified corn.