Sorry, but this is stupid; and if you've ever been to Spencer, Iowa, you'd understand exactly how stupid. Nothing against that charming Paris of Clay County, but these ranking criteria means any burg can do well as long as the local booster club is mobilized to crow about its exciting new Hardees.
Want an objective measure of a town's quality of life? Look at the local one-way price of a U-Haul trailer. Cheaper U-Haul = surplus of trailers = people want to move there and don't want to leave.
More road runner parodies, please.
Thanks David!