Um... no. You seem to be misinformed. There are no retail purchases that are exempted, and there are no exemptions for certain income levels -- everyone pays the marginal rate on every purchase. The family consumption allowance is available to every family, regarless of income level (must be a lawful resident of the US). This does affect the effective (net) tax rate, based on total retail spending, but does not affect the marginal (at-the-register) rate.
However, by your own admission many purchases are exempt when for resold items. That is an exemption and by your standards a 0 tax.