Not a bad idea...
I would have thought they already could do this. Military wives like to shop too, just like other wives. This has been possible since AOL and My Space days of before!
Except government always sucks at business. It would be better to let someone like Amazon handle this and shut down the government operation.
On the contrary. I believe their goal is to get all these vets to sign up for the AAFES credit card. They charge an average of at least 15% and most are too undisciplined to stop using it.