July 29, 2006

Know Your Product

The word of the Lord is right, and all His work is done in truth. —Psalm 33:4

One mark of a good salesperson is a thorough knowledge of his product. He knows the materials from which it is made. He understands its capabilities. He studies the advantages it will bring to the consumer. And he can answer his customers’ questions. The vendor who doesn’t know his product will not get the sales.

John R. Rushmore, in his book The Big Sell, surveyed the men and women who do the buying for large industrial companies in the US. They expressed the opinion that more than 80 percent of the salespeople who called on them did not have a thorough knowledge of the items they were trying to sell.

As I read that, it made me think about those of us who are Christians. We are called to be witnesses for Jesus, but how well do we know our “product”? We represent Christ in everything we do and say. Therefore, when we speak out for Him, we must do so boldly and clearly. This means we must be familiar with what Scripture says about sin, salvation, and man’s need for faith. If we do not represent the gospel accurately, our witness for the Savior will be ineffective.

Study God’s Word. Learn its doctrines and put them into practice. That will make you a better witness. —David C. Egner

Let us go forth, as called of God,
Redeemed by Jesus’ blood,
His love to show, His life to live,
His message speak, His mercy give. —Nathan

To be a fisher of men in the world, be a hunter for truth in the Word.

Bible in One Year: Bible in One Year: Psalms 49-50; Romans 1