In this day and age we all know that would incite crowd to protest. I even remember a design for a nuclear watch battery clear back from the 60s.
Now if it even has the word "nuclear" in it, people seem to panic. For example, NMRs were renamed MRIs to alleviate patient fear of the word "nuclear".
The cure is champagne! After half a magnum they don't seem to mind drinks that are fission.