Jesse has no constituency here; AAs make up less that 10% of the state's population - one of the lowest in the lower 48. The real play is another Cesar Chavez type to rally the oppressed Latino majority. Busty tried, but in the end reminded everyone of the corner grocer.
You'll know the real deal when he drives a Ford F-150 with oversize rear tires, a cowboy hat/shirt, and looks like someone who can take on the farmers and coastal dwellers at the same time.