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New Jeans Fit Levi Well as Profit Doubles
latimes.com ^
| 10.01.03
| Leslie Earnest
Posted on 10/01/2003 10:11:30 AM PDT by riri
For Levi Strauss & Co., the future is stacked on the shelves at Wal-Mart.
The struggling San Francisco-based apparel maker said Tuesday that its fiscal third-quarter profit nearly doubled, thanks to a new low-priced brand it began selling at Wal-Mart Stores Inc.'s 3,000 U.S. outlets two months ago.
Earnings in the quarter ended Aug. 24 jumped 95% to $26.7 million, compared with $13.7 million in the year-earlier period. The results, which also were helped by favorable currency rates, were in line with Levi's projections.
(Excerpt) Read more at latimes.com ...
TOPICS: Business/Economy; Miscellaneous
KEYWORDS: joblosses; levis; levistrauss; offshoring; walmart
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To: All
Switched to Wrangler years ago. Don't know their politics, but they are more comfortable (IMHO), last well & cost $15. Before that I used JC Penny's brand.
To: riri
Ladies, here's something worth sharing: my sister-in-law says that you can't beat Wranglers for making you look slim! So, for me, good-bye Levi's!
To: RushingWater
When I was a kid, all the cowboys wore Wranglers, all the potheads wore Levis. The cowboys called Levis queerbritches. I was a pothead, so wore Levis. I quit wearing them when they quit contributing to the Boy Scouts. That was something like 10 years ago. I hated it too. Levis were always my favorite jeans.
To: Mr Rogers
Wranglers sponsors the PRCA events. Believe me, they ain't liberal.
To: riri
I buy all my jeans at 2nd-hand stores....does that exempt me from brand warfare?
45
posted on
12/05/2003 2:27:18 PM PST
by
BoozeHag
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