No reason to "can't" the idea. ;-)
I have thought about approaching the guy to see if he might consider letting me write a local fishing scene column for him. If he took me up on the idea, it would be a valuable credit to have if I ever wanted to take writing any further. I doubt there would be any money to be made, in fact, I'd probably have to sell a couple ads to get it going. That would be easy enough though, since none of my friends local shops have been using that valuable resource yet.
;-)