[GOPJ]

Distribute papers in areas that support your advertisers. Distribution outside advertisers boundaries is fun, but destructive to your paper's survival. Word of mouth matters. Also, skip vanity printings. The number of pages printed is dependent on column inches sold. Keep it honest.

When distributing, be creative. The more you distribute, the more people you will reach with your message.

[Chad Fairbanks]

Exactly - consider that the larger newspapers only really have a little space for smaller localities - a small, community-focused publication that gave people more information about the goings--on in their own community might be worthwhile... that, and local small businesses might be more inclined to advertise locally...???