[Snake65]

Baen (a big scifi imprint) has done some interesting things with just giving away disks of books...it helps rather than hurts sales.

Great review!

[Travis McGee]

Yes, job one is raising awareness of your book's existance! Without reaching a threshold of awareness, nothing else can or will happen on its own. A lot of folks feel that way about e-books. That is, price them cheaply, and don't worry about being copied or ripped off without a royalty. Eventually, assuming you have a great product (naturally!) many of the e-book readers, both paid and unpaid, will come around to wanting your physical book on their shelf.