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Part of Big Idea's business model was to create stories that are morally Christian, but not necessarily overtly so. Their idea was that there is a vast middle ground of parents (and kids) who would avoid the more overt alter call "sing with Jesus" type entertainment products, but be receptive to less overt fare (the spread was about 20% would never buy any sort of religion-content product, 60% would go for some religious content, while only 20% would patronize the "sing with Jesus" material). Big Idea saw it as their mission to sow seeds among the 70%.

When they were growing, Walmart approached them and said they'd carry their entire line if only they'd de-Christianize their videos (such a deal represented a huge leap in income). Big Idea told Walmart to pound sand, and eventually got it to carry the videos as-is.

I'm sorry they've had to close shop, and I suspect the de-Christianization of the franchise will now commence.

Trivia -- The main VeggieTales characters were orginally candybars in the protoype stage, but Big Idea changed this to avoid turning off Mom...