It had nothing to do with stereotypes, or marketing segments, or demographics. It was a case of people disappointed because an American company which prides itself on its roots would actually headline someone like EJ. The reaction would have been the same with the Dixie Chicks.
Funny that everyone seems to have missed that.
Besides, Indians are way cooler =)
another great motorcycle song: Del McCoury singing "Vincent Black Lightning, 1951"