The content.
All the solid, material things you mentioned...you own.
It's the "intellectual property" that you are licensing.
'Course, my question implied the answer in a sneaky kinda way. But I think you may be confusing the licensing of computer software, where the buyer, or licensee, if you prefer, explicitly agrees to the licensing of the software (and from my experience with corporate software, he can order free of charge or copy multiple units of the media,) whereas a buyer of a CD doesn't agree to anything, explicitly or implicitly, as there is no legal notice other than the brief copyright statement anywhere on the media. If a copyright statement alone implied what you're saying, then that is all that would be needed on the copies of the corporate software too.