Dear AJ,
Thank you for your e-mail. Although we certainly appreciate your feedback in this matter, Gap had no involvement with the MTV Video Music Awards or the performance of Madonna (and Missy Elliot if appropriate) on that program. However, your viewpoint is appreciated, and has been shared with the appropriate area of our business.
If we may be of further assistance, please contact us again via e-mail at custserv@gap.com.
Sincerely,
Matt
Customer Service Consultant
I just love the line Gap had no involvement with the MTV Video Music Awards or the performance of Madonna (and Missy Elliot if appropriate), backtracking on their involvement. Spin to English translation: "We really don't want to associate ourselves with any inane publicity stunts Madonna pulls, we just want her to hock some jeans. Oh, and if Missy Elliot has been bad too, we want to disassociate ourselves with her too...