[Pro-Bush]

Yes, we are a part of Nature, but a fiber optic cable is not.

I also have a marketing degree, and work in R&D/Product Planning. I agree with the first mover stance, Lucent is definately behind the curve, and will be playing catch-up with this sponge for time to come. Lucent's optic solutions will be known as a "Me-Too" product, and the sponge will maintain their competitive advantage over their human competitors. In order for Lucent to make a comeback, they must demonstrate product differenciation or go after very specialized verticle markets in order remian a going concern in this market. The Sponge will be the new Gorilla on the street for the Fiber Optic market.

[CJ Wolf]

"Yes, we are a part of Nature, but a fiber optic cable is not." BBBTTTTTTT Wrong answer, is an ant hill part of nature? is a waspnest part of nature?

[bangor505]

The sponge also has a few different configurations...

Multimode 50 microns/ 125 m, 62.5/ 125 and 8.3 micron core for the single-mode flavor!

[1rudeboy]

Don't forget that the sponge is naturally-occuring, and has huge advantages in both fixed and variable costs. The paleos will be along shortly to explain the tariff needed to save tech jobs at Lucent.

[jrawk]

LOL

Excellent!

After a quick & dirty SWOT I propose Lucent use the Promotion P and go after a Opinion Leader like perhaps the marine sponge (http://www.pirweb.org/sponge.htm) and secure their endorsement through sponsorship. The payoff could be huge if other sponges are persuaded to use Lucents Fiber Optics. Why settle for just the human market?

-- lates
-- jrawk