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I have to imagine 95% of people turn down telemarketers ... and don't want to buy the product offered ... you guys that have worked the phones can set me straight on the numbers ...

I say cash is a big incentive ... don't advertise ... just do this ... the Ford dealers remolded all their showrooms ... just give $300-$500 bonus cash, hard cash right on the table after the deal is closed ... buyers will come in by word-of-mouth ... simple enough ...

save what they'd spend on some of these advertising techniques and cut the price of the product ... of course, I'm a big believer that the more money you put in the consumer's pocket, the more they are going to spend and in varied ways ...

of course, companies believe they are competing for the same dollar that another company wants ... and that's true to an extent ... I think of Microsoft as an example ... Gates tried all those tricks to beat Netscape ... the simple fact was he had all the money and resources he needed to build a better product and beat Netscape that way ... of course, as we all know, he took the low road (some say) by making Internet Explorer free with Windows (uh oh, here comes the IE, Netscape, Opera, Unix debate ... LOL) ...

I'd say 90-95% was pretty accurate in my case. But our area tends to have less money for telemarketing.

Word of mouth on an item like the gift books wouldn't get them all out. They were $40, about $8 of which was commission to the telemarketers. Obviously they'll find ways to cope.