By contrast, globalization is about technology, the market, tourism, and information. Globalization appears to be irreversible whereas universalization is likely to be on its way out. At least, it appears to be retreating as a value system which developed in the context of Western modernity and was unmatched by any other culture.
Any culture that becomes universal loses its singularity and dies. That's what happened to all those cultures we destroyed by forcefully assimilating them. But it is also true of our own culture, despite its claim of being universally valid. The only difference is that other cultures died because of their singularity, which is a beautiful death. We are dying because we are losing our own singularity and exterminating all our values. And this is a much more ugly death."
see: The Violence of the Global by Jean Baudrillard