[MineralMan]

"At first, quality doesn't always mean market share. Price, promotion and packaging have a lot to do with it. "

Of course, you're right. At first, it's all marketing. New Coke, for example. Everyone tried it; everyone hated it. It was gone.

If this Cola Turka is good stuff, though, the Turks will buy it. Coca-Cola is big in Turkey, but it doesn't necessarily have the country locked up.

I guess I still don't see the problem. Some Turkish company wants to compete with Coke. So, they hire an American actor to advertise for them, in a pretty clever set of ads that emphasise Turkish national pride. Pretty smart.

The story seems to be that Cola Turka is a real "Turkish" beverage. It even makes Americans speak Turkish, it's so Turkish. Good ad concept. Might work, if the stuff tastes good.

I just don't see a political point here.

[billbears]

There's not. Unlss someone apparently wants to make one out of it. A Turkish company saw he was apparently popular over there, enough to sell their product. They engaged in a capitalistic venture to hire him to sell their product. Nuff said