They don't say (or I missed it) who is footing the $5 million.
I'm reminded of the movie "Ed Wood" in which he cons a church group into financing his movie "Plan 9 From Outer Space" as a seed venture so they could get enough profit money to produce a series of Biblical movies.
Religious types and their money are soon parted -- being believers and all. I wonder if this guy is working that angle as well.