First, its this constant reference to her as "Jessie" or "Jessica". She's PFC LYNCH. If she (and apparently lots of others) didn't earn the specific medals they were awarded, the very least they earned is the right to be addressed by their military rank. She's not "Oprah" or "Michael" or "Kobe" or "Madonna" or "Leonardo", or "Tiger" anyone else whom the media has dubbed as recognizable by first name only. She's PFC Lynch.
And its not just the media types doing this. I remember the circus the Pentagon PR types created when her jet arrived from Germany. The headlines were all about how "Jessie" was returning from the war. Then you maybe got a parenthetical reference to the other 49 combat vets on that flight who also were returning home. Must have made them feel great to know that they weren't nearly as important as "Jessie".
It was all topped off by some paper-shuffling major who made the public statement to the media about "Jessie" returning to the U.S. Wonderful. Here we have a major buying wholesale into the media hype, and robbing her of the dignity of her rank. Friggin' REMF's.
I feel rather badly for Lynch. By all accounts, she's a good kid, and there are going to be people who view her as some sort of ooportunist because of how others are overhyping her story. My guess is that she feels neither heroic nor particularly brave, just guilty and sad over the deaths of her friends in that convoy. I just hate it when stuff like this gets trivialized in popular culture.