Is that supposed to be a big deal? I can't imagine that shrinkwrap retail is a very good channel for operating systems. You have to be kind of a propeller-head to even think that installing a new operating system would be fun. If you're that much of a geek, you probably know how to download and burn ISOs. If it had been me, I'd have shot that channel a long time ago. I bet all it ever brings in are support headaches.
Maybe not to a linux puppet, whose arguments fly all in the face of reality.
But to rational people it's nothing more than proof their empire, possibly illegally constructed, is begining to fall apart. Why? Because 'free' software can't sustain itself, and 99% of linux users aren't willing to pay anything for it, nor do they contribute anything back.