Rush crept up and ambushed mainstream media by reviving the old, unglamorous, ignored medium of AM radio. He built his audience up one station at a time, in the face of endless protests and boycotts. One of my little, local stations was even asking for donations to keep the show on, as they couldn't find enough brave sponsors for it in the beginning!
He is right about the Liberal Network plans being another example of Elitist Top-Down Failure. He is the only genuine Grass-roots media activist.
The left will always have a toe-hold on the Internet as long as every Kollege Kid gets free web space from the universities.