Back around the end of the 1980s, a tornado hit the small Indiana town of Petersburg, Indiana, erasing a couple of dozen downtown stores, several churches and a school, and around 50-plus houses. A couple of weeks earlier, the town's water treatment plant had failed, and the governor had sent the National Guard in to help keep things going, so they were on hand and able to respond almost immediately to the following disaster.
Drinking water was a problem from the get-go. The Budweiser folks in St Louis responded with thousands of 12-ounce cans of water in pull-top cans, painted plain white but with a very obvious heritage, and fine print on the generic label identifying the provider.
I've had a soft spot for the Bud folks ever since. And when major flooding hit the St. Louis area a year or two later and I showed up with a sandbag and river rescue crew, I made the acquaintance of those white cans of Bud, extra, very, very lite again....
They more commonly use bottled water or plastic bags or pouches for that sort of emergency water supply now. But the white cans from Budweiser were the *good stuff.*
