The term is "lawyer."
The term is "lawyer."
They have NO CHOICE. All trademark violations brought to the attention of the company that owns the trademark must be contested, or the company will LOSE THE TRADEMARK. Imagine the Fox News Channel logo showing up on CNN's air as CNN tries to confuse people into watching them instead of the real FNC. That's exactly what could happen - and does all the time - when companies don't fight to protect their trademarks and a court tosses them into the "public domain."