Probably out of recognition of the installed base of Singer Sewing machines in American homes.
With a lack of job opportunities in the mass market, it's likely that some women will resort to custom sewing in their own homes to try to help make ends meet. There are already many women in our nation supplementing their incomes in this way: making prom gowns or wedding dresses for young ladies in their small communities. It's not a big market, but one that is unlikely to be displaced by imports.