I picked the busiest street corner in Houston and handed out flyers to everyone who would take one in which I outlined the idiocy of the ESA as briefly as I could.
Surprisingly, most people rolled down their windows and took one, and most of them read at least part of it.
It had a link to a petition to defund the ESA.
We got several thousand signatures, but I don't know how many were the result of the flyers.
At least a lot of people were made aware of this stupid act.
If a few people in every city would take an afternoon on the weekend to hand out flyers to motorists, I think we'd be pleasantly surprised at the difference it would make in the numbers that show up.
This is the best way I know of to get the word out to people outside FR.