The GOP needs a guy to give the disaffected Conservative bloc stuff to say "Damn right" "It's about time" and "**** Yeh it is" with gusto. Craft a message that is unapologetic for 2nd Amendment protection, abortion opposition, gay right and environazi fascism abuse, and intolerable illegal immigration. It can be done through advocacy ads, talk show appearances, House legislation, commentaries, State by state grassroots coordination etc. The message of American christian values and individual rights isn't being relentlessly presented right now. Atwater could put that together, he organized the Christian Coalition and Reagan Democrat outreach programs and they produced. He wasn't afraid to be a social and fiscal conservative telling Bill Moyers to kiss his ass. He liked his mean spirit, he was a perfect foil for Reagan and Bush. He was a lousy guitar player, though.
Anyone who thinks we have it bad today need only harken back to 1990-91. Our Congressional leadership was Bob Dole and Bob Michel. John Sununu, David Gergen, Mary Matalin, Bill Kristol, Mike Murphy, Rich Lowery and Frank Luntz were skin tight and in the know. David Souter was the Supreme Court nominee. The House was run by Jim Wright and Dick Gephardt and the Committe chairmen included Henry Gonzales, John Dingell, Dan Rostenkowski, Ron Dellums, John Conyers, Marty Sabo and an Appropriations guy who I'm sure was a disaster as well. George Mitchell, Ted Kennedy, Robert Byrd, Joe Biden and Don Reigle ran the Senate.
John McLaughlin, George Will and Robert Novak were the charismatic voices of the right on TV. William Safire was the print token, until he started obsessing on etymology. Rush Limbaugh heckled Patsy Shroeder. We all did.
Marvin Fitzwater, out there setting it straight until he muddied the water in a drone.
God, that sucked. We're rockin' these days.