Disney is a business aimed primarily at children . Unwary parents and grandparents taking those children to a theme park in June are not expecting to walk into scenarios similar to a gay bar (gay couples kissing, etc.).
While the market (lack of it) may be the best voice Disney needs to hear, Disney is also a multi-media enterprise--ABC included. Broadcast media are not one-way channels of communication. It's not just their prerogative to emit waves of propaganda without social comment/ feedback to their intentional social agendas.
Elsewise you could say the same thing for every corporation & similar entities under the sun. The NY Times is a business to make a profit. It is not a religious or a constitutional institution. We are free to purchase or not to purchase its products. Let the market decide if...Well, of course. The local abortion clinic is a business to make a profit. It is not a religious or a constitutional institution. We are free to purchase or not to purchase its products. Let the market...The local mob is a business to make a profit. It is not a religious or a constitutional institution. We are free to purchase or not to purchase its products. Let the market...
Simply put: Social stigma is still a powerful deterrant to irresponsible corporate ethics. If Disney wants to redefine marriage thru domestic partnership benefits; if it wants to offer Swinger Days in the year 2012 that my grandchildren may unwittingly be walking into some day; then these are issues that include the checkbook but also go beyond it.