This might actually be an interesting case. It involves personal intellectual property. It has always both annoyed and alarmed me that all manner of entities keep "dossiers" on us as individuals, without expressed permission. Doesn't that info belong, first and only, to us as individuals? We all know women who, shortly after they find they are pregnant, suddenly start receiving diaper advertisements in the mail. Spooky. Some computer, somewhere, has huge files on us.
This info is retrievable as evidence in court, BTW. If you are party in a lawsuit, your opponents can head down to the local merchant (where you have one of those discount cards you keep on your keychain) and subpoena all your buying habits. Sometimes this turns up interesting and embarrassing things...
I am sure the Smoking Gun will keep us informed of the court filings.