They would do better to focus on producing sprouted-wheat and alternative super whole grain products that aren't made from enriched white flour and slathered up with partially hydrogenated oil. I switched to the Atkins diet and lost 25 lbs, and am now down to my ideal weight. I've introduced "good carbs" back into my diet in smaller measured quantities, including sprouted wheat bread, spelt bread, and amaranth and kamut pasta. The weight has not returned. Their best bet would be to approach the fast food companies about replacing those awful, gooey, white enriched buns that every burger comes on with something that has some actual nutritional value. Instead we get a tasteless gooey bun-mess that functions as a perfect insulin-provoking fattener, coupled with a heavily discounted combo-meal sugar drink and white potato fries. In addition to replacing the bun, cut the fies, offer bottled water with the combo for the same price as the sugar drink (most places now charge a premium, or offer no bottled water at all) and offer a side salad with sugar free olive oil based dressing