Dont hate me, but I am.
Consider this, my friend:
Nike's market cap is 13.6 Billion dollars, with 264 Million shares trading. Current price today was somewhere near 52 Dollars a share. Iof LeBro28NKE) goes up a single point during the playing life of LeBron James, that contract will have been paid for close to three times over.
Do you still think it's a bad deal?