Boy, if THAT doesn't say a lot about the Today Show's target audience.
You never see O'Reiley's audience described as sleepy!
Morning radio does this same thing (with noisy announcers and pointless "feel good" banter). I'd like to hear one music radio station (including "old folks radio") that doesn't have the braying jackass talking about the morning commute. Not everyone listening to the radio wants to hear about the rat race or is going to work that morning. Sometimes I'm sick and would rather hear some calmer music than an annoying announcer telling me "Get out of bed! Quit hitting that snooze button!".