Damn!
Can't you comedians see a circular definition when you see one?
OK... I'll bite:
What's "achiote"?
What's "annatto"?
Why..the are "bijol"!
LOL!
Seriously, Gatun has a description somewhere on the thread.
Tropical shrub or small tree. The fruits are heart-shaped, brown or reddish brown at maturity, and are covered with short stiff hairs. When fully mature, the fruits split open exposing the numerous seeds. Although it does not produce an edible fruit, the achiote is widely grown for the orange-red pulp that covers the seeds. The achiote dye, which is prepared by stirring the seeds in water, is used to color butter, cheese, rice and other foods. In the Philippine Islands the seeds are ground and used as a condiment.
"Achiote" is the Mexican/Central American word for the traditional paste made from crushed annatto seeds. Some people, like me, may not have recognized the Cuban product, but would know its Central American counterpart.