[HiTech RedNeck]

Bijol, according to this is just a coloring. I somehow expected it to be more, from the description. I can smell it through the pixels.

[Luis Gonzalez]

Some recipes call for paprika instead of bijol, I can taste the difference.

[capitan_refugio]

Thanks for the reference. I'm still perplexed.

[Publius6961]

Bijol, according to this is just a coloring.

That is an interesting inference, but it begs the question:

What is it?
Where does it come from?
How is it made?

Obviously, from the comments, it's not tasteless.