[The South Texan]

"Most of us remember the famous RAT commercial where the word RAT appeared vaguely in the commercial.

The Rats were outraged and their butt buddies who controlled the Rat Mantras posing as nightly news ran that ad for free for night after night.

That ad was seen by millions over and over for free. "

That was one of the most brilliant commercials I've seen. I recall the morning shows ( Today, Good Morning Amerika, etc.) had a hissy fit so it must have worked.

[Grampa Dave]

My wife saw me laughing at one of the free runs on some Rat news she wanted to watch.

When it was over, she want to know why I was laughing and not screaming at the tv and throwing something at it.

I said, that the dummies on her phoney tv news station were running our great ad for free, doing it in slow motion and back to back.

She had a stunned look, smiled and said, "Now, I know!"